If you are into digital marketing, you would have often come across the word SEO. What does SEO mean? It’s the acronym for Search Engine Optimization. There’s nothing magical about it. It’s the simple, calculative, and concurrent process that sends signals to the search engines. These signals determine the ranking of a webpage that are worth showing in the index of a search engine.
For ranking websites search engines make use of algorithms. This algorithm gives a rating to every website, and search that people initiate on a search engine. It figures out which website should be ranked where in the search results. For this the algorithm makes use of entities called keywords.
What is a Keyword?
Keywords are the words that the people put on the search field of a search engine while initiating a query. It describes the contents of a webpage. Every result that returns through your search engine will be linked to the keyword that you entered.
If you are planning to run a website of your own, you definitely need to be aware of the best free SEO tools available online. You must know on what basis people look for information on a search engine. Only with this information you can make them visit your website, else they will simply visit many other pages listed on the search engine. Only by implementing keyword SEO you can make your site rank high on a search engine.
Make a list of keywords for your SEO
The first step in any Search Engine Optimization is developing a list of possible keywords for your website. Keywords are the base for your SEO and you need to be very careful about selecting your keyword list. A keyword must be relevant to your website and at the same time must be popular among the users.
Keywords should be built in a way so that it attracts the right visitor to your webpage. They can be competitive words holding high value or more specific longer phrases. Ultimately, you will gain visitors and create good traffic for your webpage. Keyword research is a never ending process as keywords lose their craze from time to time.
Get to acquire and build links?
In order to rank well in the search engine, you need to acquire links. Links are nothing but pointers that point or direct users to your website. You can start by registering your websites in major directories. You can publish your links on many other websites through written articles, guest posts, blogs, and much more. By this you will create a lot of links for your webpage.
With this link building you can easily attract more visitors to your site. Larger the number of links, higher will be your chances of ranking well in a search result. You can even make use of the best free SEO tools available online for SEO works. Now that you know what SEO is all about, go ahead and make your own webpage!