A product may be a great one but if the product label is not good or attractive enough, it may lose the greatness. Labelling has come a long way from the past and is one of the important factors in smart sales. Whether the label may be for printing product content, bar code or address, it should appeal to the end user that the company is taking all efforts to showcase their culture. It could lead to a make or break the product or the company. This is where the label manufacturers play a major role.
Nowadays, labels in come in many flavors. Not the simple paper, but shiny or glossy or matte finish label, colored labels, ink jet printer label, label for laser printers or thermal printers. Also, one size may not fit all the requirements and hence different sizes should be available from the supplier. Not only that, they should also be able to cater to different vendors of the printers as different label papers for different printers may just lead to additional inventory cost to the purchaser.
Quality of Paper
It is essential that the paper quality remains of the highest standard. There has been ample evidence of cases where the label won’t detach from the base paper and comes away torn. Also, the paper should be of such high quality that they don’t jam the printer. Another important factor is the smudging of the ink or the ink spreading when theprinter prints. It should also be such that the ink dries as soon as the printing is done. It is also important that the paper comes out nicely without any creaks or tearing. All these points should be taken care by the manufacturer so that the end user comes out happy buying the labels.
Before buying one should check the supplier, their manufacturing process and easy online access. Whether the manufacturer follows environmental safe procedures as per the current laws is pertinent nowadays. Buying ink jet printer labels online directly from the manufacturer makes better sense as they may offer the product at a lower cost than a retailer as their margin is included. If the supplier also can ship the products directly to the customer either free or at reasonable rates, it makes good customer relationship. Finally, the manufacturer should have been in the market for a long time with a good support structure in place of customer grievances.